Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. ( Source : https://en.wikipedia.org )
In this article, I will try to give you some simple SEO trick for Search Engine Marketing. In this case I do about the optimize your webpage structure and content. Some simple step from me.
1. Meta Tag
Talking about meta tag, this is the main important thing to optimize your page to become SEO friendly.
Below the example meta tag, you must put on your header of page.
<meta name="description" content="Your description of page">
<meta name="keywords" content="Give some keyword for your page. Can separate by comma.">
This meta tag is use to introduce your web page to search engine like google.
So, it help you more benefit for your Search Engine Marketing if you put meta tag on your webpage.
2. Title Page
Every page must have a title page and it wrapped by h1 tag. It use to know how and what is your page about.
Just a bit, but its affected to your SEO optimazed.
Third is URL. What happen if your url like this http://domain.com/id=24 ?
Yeah, thats URL is very difficult to understand by search engine. If you build url, try to use user friendly URL like http://domain.com/data-tutorial-by-igdepe-themeforest. This will make more benefit for your SEO optimization.
4. Alt attribute on img tag
Alt attribute on img is make your img tag perfect. The main function is, search engine will grab the alt tag on your image, so they now is your image for your current post.
Last thing is content. Whatever your content will be, it need to be relevan with url, title, and content. If NOT, the hole thing I describe above is not working properly.
So, prepare a good content to make your page getting popular.